Dealers face a challenge that’s arguably unique to the car business — your customers and employees span multiple generations — baby boomers, Generation X, millennials, Generation Z, and, in a few years, Generation Alpha. Each cohort holds expectations of you, your business culture and processes that differ, depending on whether you’re serving them as customers or as members of your team. This challenging mix tests the traditional one-size-fits-all approach dealers often take to managing their customers and their people. It begs the question: How can any dealer create committed, loyal customers and employees across generations when we’re taught that it’s impossible to satisfy everyone? If special guest speaker Jason Dorsey doesn’t have the answers, he’s at least got the insight and research to help you discover the answers for yourself and your business. In what promises to be an entertaining, inspiring and actionable keynote address, Jason will help every Access: Innovation attendee move a step closer to acting on the understanding that the best way to attract and retain tomorrow’s customers and top talent comes from the way you lead and manage toward this important outcome today.
Jason Dorsey is a pioneering generations speaker and researcher. He is on a mission to separate generational myth from truth through data to solve strategic challenges for leaders.
Jason Dorsey’s passion is uncovering hidden insights and new strategies that future-proof your organization. He has led nearly 100 benchmark research studies on four continents to separate myth from truth for leaders. Adweek calls him a “research guru.”
A trusted expert on emerging trends, Jason has been featured on over 200 TV shows such as 60 Minutes, The Today Show, CNN, CNBC, and hundreds more media interviews, including a New York Times cover story.
Jason is president of The Center for Generational Kinetics (CGK), the leading generational research, strategy and consulting firm. CGK has worked with over 700 companies around the world to drive innovation, growth, and research-based thought leadership.
Jason wrote his first bestselling book at age 18. His latest bestseller is Zconomy: How Gen Z Will Change the Future of Business and What to Do About It. This breakthrough book was a #1 New Release on Amazon and a Top 10 Business Book of 2020 by Forbes.com
Jason’s mission is to unlock the potential of leaders and organizations through original research, unexpected strategy, and innovation that future-proofs organizations.